Arete Educational Consulting is a leading tutoring and educational counseling company based in New York City, serving students of all ages as they strive to achieve their academic and admissions goals. Founded by Nikki Geula, a graduate of the Dalton School and Vassar College, Arete has provided personalized tutoring and coaching since 1994, focusing not just on immediate academic improvements, but on helping students learn how to learn for lasting success.
Arete’s mission is to ignite self-motivation and empower each student to fulfill their potential—whether that means securing admission to an Ivy League university, boosting standardized test scores, or building strong, independent study habits. The company’s approach centers on structure, accountability, and emotional insight, with every student matched to a dedicated coach who crafts a step-by-step, individualized plan and supports progress through regular sessions and check-ins.
Services include in-depth academic tutoring across subjects such as math, English, science, history, languages, and test preparation for exams like the SAT, ACT, ISEE, and SSAT, as well as comprehensive college and school admissions counseling. Arete’s expert team includes educators with advanced degrees and experience at top institutions worldwide. Over the years, thousands of students have worked with Arete and many have gained acceptance to prestigious schools and universities.
Arete Educational Consulting remains committed to fostering independent, confident learners. If you’re looking for a trusted partner to help students reach their highest potential, Arete stands ready to guide you every step of the way.


